![\"Glass](\"http:\/\/www.gobosource.com\/gos\/blog\/wp-content\/uploads\/2019\/05\/glass-gobo-logo-projection-horse.jpg\"){kind=logo}
<\/figure>\n\n\n\nThe type of gobo you choose depends on your logo design and your budget. Glass gobos typically result in a higher quality image, especially for more complex logos, and allow for more than one color. Glass, unlike metal, doesn\u2019t require tabbing or bridging\u2014a thin line of metal that breaks up certain letters and designs in order for the design to hold together. This makes glass a good choice for flowing scripts or detailed designs.
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Metal is less expensive than glass and can work well for simple logo designs where tabbing is less obvious or isn\u2019t required. If your logo includes more than one color or color gradation, however, glass is required.
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Lastly, film gobos are the least expensive option of all three and they can support full-color, complex designs. This delicate material, however, only works with low-powered projectors and has a short lifespan of just a few hours to a week. A metal or glass gobo, however, can last for years. Learn more about the three main types of gobos in our blog post, The Difference Between Glass, Metal, and Film Gobos<\/a>. <\/p>\n\n\n\n Your gobo projector plays an integral role in the clarity and brightness of your logo or other marketing image, so it\u2019s important to choose the right one for your desired application. The primary factors to consider are the desired image size, where you plan to project your logo (interior or exterior), and the ambient brightness (how much competing light will be in the space?). Below are three gobo projectors that can accommodate typical advertising requirements. The GOLUX projector is our most powerful option for large architectural and environmental projections. Use this model to project your logo across a skyscraper or other large surface\u2014the GOLUX projector will work either at close range or long distances up to 3,000 feet. The included zoom lens allows for crisp, bold projections even when the projector is positioned far from the resulting image. The high-power lamp also ensures your logo or other marketing image is visible even in bright environments. Check out our post, Must-Try Alternatives to Billboard Advertising<\/a> for ideas on where to project your logo large-scale. GOLUX Stats:<\/strong> <\/p>\n\n\n\n Range = 50-3,000ft<\/p>\n\n\n\n Wattage = 1100W<\/p>\n\n\n\n Gobo size = E-size The ECO Spot B150E LED Gobo Projector is a versatile projector at a lower price point than the GOLUX. While it doesn\u2019t cover as long a range as the GOLUX (up to 300ft depending on the ambient lighting), it can still accommodate large projections with M-size gobos. Achieve indoor and outdoor projections for a variety of marketing campaigns. B150E Stats:<\/strong><\/p>\n\n\n\n Range = 12-300ft<\/p>\n\n\n\n LED wattage = 150W<\/p>\n\n\n\n Gobo size = M-size This is one of our most compact projectors, making it great for travel to multiple locations and convenient to mount in smaller spaces. The ECO Spot C40E LED Gobo Projector works well with shorter ranges of 8-150 feet and with smaller image sizes. Use this model for projections meant to be viewed up-close, like a floor projection or across the front of a building at ground-level. C40E Stats: <\/strong><\/p>\n\n\n\n Range = 8-150ft<\/p>\n\n\n\n LED wattage = 40W<\/p>\n\n\n\n Gobo size = E-size Lastly, you\u2019ll need to select the right lens for your gobo projector. To do this, we\u2019ve created a Projection Chart Cheat Sheet<\/a> based on brightness and distance to help you make the right selection. The great thing about logo projection is the number of surfaces available as your marketing canvas. Unlike printed or digital signage, you\u2019re not limited to a specific size or space. Often the same gobo can be projected both large-scale<\/a> across the side of a skyscraper and small-scale on an indoor wall or open floor. The following tips will help you achieve a highly visible logo projection on the surface of your choice. The most obvious canvas for indoor advertising is across a wall or floor in the front lobby of your building or at a tradeshow or other corporate event. Interior wall projections work best in dimly lit environment, but with a few modifications<\/a> you can achieve a bold image in brightly lit environments as well. Floor projections work well in spaces with an open floor plan, ensuring the entirety of your logo is visible to people walking through the room. Try advertising on the floor of an airport terminal, shopping mall, or sports arena. Outdoor projection can catch the attention of more people but will only be visible starting at dusk, unless you find a shady area to project your logo. If your company headquarters is based in a large, multi-story building, highly visible from a highway or other busy public space, logo projection is a great alternative to billboard advertising<\/a>. Sometimes, you can get permission to project in a public square or park, creating an unexpected and highly memorable advertising moment. Whatever you choose as your canvas, outdoor projection is a great opportunity to project your logo large-scale\u2014just make sure to follow these tips<\/a>. Projecting across a wall, the floor, or on the side of a building <\/strong>is typically a straightforward endeavor because the surfaces are relatively smooth and flat. You can also experiment with projecting onto non-traditional surfaces such as water, curtains, or a cliff-face. These surfaces pose unique challenges, but with the right lighting and projection angle<\/a>, you can find even more spaces for your logo projection. Create additional eye-catching effects to your logo projection through motion and the use of color. Use a gobo changer to automatically or manually switch between colors or images, like your logo and a marketing message. Design several logo gobos, for example, with different color backgrounds in your brand\u2019s palette and rotate through each using the gobo changer functionality. A gobo rotator allows you to rotate a single image around its center in a circle. This motion effectively captures attention, but be sure when using a logo gobo to rotate it slowly enough so viewers can still read your company name and decipher the image. Lastly, select projectors now offer dim\/blink\/fade controls (look for a \u2018+\u2019 in the model name). Learn more about adding motion effects to your gobo projections here<\/a>. <\/p>\n\n\n\n Adding logo projection to your marketing toolbox will greatly expand your advertising opportunities. There\u2019s no reason to limit yourself to paid ad space or to a physical sign above your door. You can use a custom gobo and a versatile projector for multiple ongoing marketing campaigns, from onsite workplace branding<\/a> to offsite brand awareness, at trade shows, conferences, and corporate events<\/a>. Get in touch today<\/a> to create a logo projection advertising toolkit you can use again and again. \u00a0<\/p>\n\n\n\n Further reading: <\/strong><\/p>\n\n\n\n The Difference Between Glass, Metal, and Film Gobos<\/a>. <\/p>\n\n\n\n Must-Try Alternatives to Billboard Advertising<\/a><\/p>\n\n\n\n Large-Scale Outdoor Projection 101<\/a><\/p>\n\n\n\n 4 Workplace Branding Ideas for Modern Companies<\/a> Want to make sure you don\u2019t miss new product releases, gobo lighting tips, and special deals?\u00a0<\/em><\/strong>Subscribe to our Newsletter<\/em><\/strong><\/a> As an ambitious entrepreneur, you\u2019re always trying to find ways to make your company\u2019s brand stand out from the competition. With so much noise, it\u2019s important to invest in advertising that will improve brand awareness, making your service or product top-of-mind. For both indoor and outdoor advertising, logo projection is an effective way to prominently read more How to choose the right gobo projector<\/h2>\n\n\n\n
![\"Gobo](\"http:\/\/www.gobosource.com\/gos\/blog\/wp-content\/uploads\/2019\/05\/logo-projection-Gobo-Projector.jpg\"){kind=logo}
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<\/p>\n\n\n\nGOLUX 1000Z-RG Large-Scale Gobo Projector<\/strong><\/a><\/h4>\n\n\n\n
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<\/p>\n\n\n\nECO Spot B150E LED Gobo Projector<\/strong><\/a><\/h4>\n\n\n\n
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<\/p>\n\n\n\nECO Spot C40E LED Gobo Projector <\/strong><\/a><\/h4>\n\n\n\n
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<\/p>\n\n\n\nHow to select the right lens for your gobo projector<\/h2>\n\n\n\n
<\/p>\n\n\n\nWhere to project your logo <\/h2>\n\n\n\n
![\"Outdoor](\"http:\/\/www.gobosource.com\/gos\/blog\/wp-content\/uploads\/2019\/05\/logo-projection-outdoor-projection-ripley.jpg\"){kind=logo}
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<\/p>\n\n\n\nIndoor Projection <\/strong><\/h3>\n\n\n\n
<\/p>\n\n\n\nOutdoor Projection<\/strong> <\/h3>\n\n\n\n
<\/p>\n\n\n\nNon-traditional surfaces <\/strong><\/h3>\n\n\n\n
<\/p>\n\n\n\nAdditional features <\/h2>\n\n\n\n
Expand your marketing canvas with logo projection <\/h2>\n\n\n\n
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