{"id":469,"date":"2016-12-06T19:00:50","date_gmt":"2016-12-06T19:00:50","guid":{"rendered":"http:\/\/www.gobosource.com\/gos\/blog\/?p=469"},"modified":"2020-02-20T18:20:02","modified_gmt":"2020-02-20T18:20:02","slug":"strengthen-brand-identity-new-year","status":"publish","type":"post","link":"https:\/\/www.gobosource.com\/gos\/blog\/strengthen-brand-identity-new-year\/","title":{"rendered":"How to Strengthen Your Brand Identity in the New Year"},"content":{"rendered":"

The start of a new year is a time for resolutions – it\u2019s a time to make improvements and to start working towards your personal and business goals. For many companies, creating a stronger brand identity and marketing strategy is always on the list of resolutions. This is a big task, but there\u2019s one simple way that you can work towards achieving your goal: Prepare for company events, presentations, <\/span>trade shows<\/span><\/a>, and more with professional lighting and gobo projections.  <\/span><\/p>\n

Here are several ideas that will strengthen your brand identity going into the new year:<\/span><\/h2>\n

 <\/p>\n

Light up your company logo<\/h3>\n

Create a <\/span>custom gobo<\/span><\/a> design of your brand logo to use at company events, trade shows, and as a backdrop to all your presentations.  <\/span><\/p>\n

Put your speakers in the spotlight<\/h3>\n

When you or a team member is giving a presentation, make sure you capture the audience\u2019s attention with strategically placed lighting. A <\/span>wall and ceiling mount projector<\/span><\/a> gives you the ability to project from anywhere in your office or venue.<\/span><\/p>\n

Stock up on stock gobos<\/h3>\n

Be prepared for corporate events and purchase stock gobos for the upcoming <\/span>holidays<\/span><\/a> and any other themed party you plan to host. <\/span>Star gobos<\/span><\/a> and Christmas gobos are some of our most popular. <\/span><\/p>\n

Go full color<\/h3>\n

Color filters<\/span><\/a> can give your logo or a stock gobo image a new look and feel. We recommend the <\/span>amber filter<\/span><\/a> for New Year\u2019s. A <\/span>custom full color glass gobo<\/span><\/a> is also a great way to make a statement. Project life-like photographs and detailed artwork or just retain the exact look and feel of your brand. <\/span><\/p>\n

Greet your guests with a custom gobo<\/h3>\n

Make a good impression as soon as your visitors enter the front lobby with a <\/span>custom gobo<\/span><\/a> projected on the main entry wall. Try adding \u2018welcome\u2019 text to your logo light gobo or project your tagline or mission to reinforce what your company stands for. <\/span><\/p>\n

Don\u2019t let your new year\u2019s resolution fade away after the first week of January. Start planning in advance and use the above tips to put together a \u2018gobo branding toolkit\u2019 that will last you throughout the new year.<\/span><\/p>\n

Want to make sure you don\u2019t miss new product releases, gobo lighting tips, and special deals? <\/i><\/b>Subscribe to our Newsletter<\/i><\/b><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The start of a new year is a time for resolutions – it\u2019s a time to make improvements and to start working towards your personal and business goals. For many companies, creating a stronger brand identity and marketing strategy is always on the list of resolutions. This is a big task, but there\u2019s one simple read more »<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5],"tags":[13,17,15,12,10,16,14],"yoast_head":"\nHow to Strengthen Your Brand Identity in the New Year - GoboSource<\/title>\n<meta name=\"description\" content=\"The start of a new year is the perfect time to strengthen your brand identity and marketing strategy. 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