Billboard advertisements continue to be a popular way for businesses to promote their products and services to the general public. It's difficult to find another medium that will reach more people than a well-placed billboard. And sometimes, if the advertising is effective enough, the billboard can end up becoming a landmark that forever puts your company in the minds of potential customers, such as the Citgo sign in Boston.<\/p>\n
However, there are drawbacks to billboards. To begin with, you'll almost certainly need to lease space on a billboard that has already been constructed. Building your own would be prohibitively expensive, and you may run into issues with permitting and community building codes.<\/p>\n
Another drawbacks is that billboards are difficult to install and re-install. Say you want to advertise a new product or you want to change the picture on your advertisement. With a billboard, you'll have to hire a crew to take down your original ad and put up a new one, which can cost thousands of dollars in addition to what you're paying for your lease.<\/p>\n
Gobos are a superior alternative if you're looking to make money. To begin with, you won't need to construct a new billboard or lease one from another company. You can just use the side of your own building as a projective surface. Second, you can easily change your gobo design to reflect a new image without having to hire a crew to change it out. If you have any special events to attend, such as product launches, trade shows or conferences, you can pack up your gobo and take it with you to add a professional look to your display.<\/p>\n