Corporate Marketing

Halloween gobos great for stores, not just haunted houses

Gobo images have had great uses for retail storefronts for some time, but as Halloween approaches, unique gobos could be a great way to draw in more customers. While many may think these gobos are best suited for use in a haunted house, stores can use them as well, with bats, witches and ghosts illuminating windows and walls to attract customers to seasonal merchandise.

Harnessing the potential for Halloween gobos can be accomplished in many ways. Stores can use these gobos for one of several purposes, including:

Children's events – Stores hosting special events for the holiday, such as bookstores or toy stores, can use gobos as part of these celebrations to excite and engage attendees. Performances, such as children's theater, can also be enhanced through the use of these images and gobo effects.

Decoration – Of course, gobos can also be used simply for enhancing other Halloween decorations. Using lighting and the right images to accentuate other decorations can add a new dimension to them and draw out the spookier aspects of the holiday.

Marketing – By using seasonal gobos in marketing, stores can attract shoppers and engage them regarding the coming holidays. For Halloween this means spider webs and bare tree branches illuminated against stark backgrounds, along side the company logo or other custom gobo designs.

For any holiday gobo needs, contact GoboSource. We can help you design custom gobos or provide a wide selection of stock designs for any purpose. We also supply projectors, lights and other accessories for all of your lighting needs. Design your gobos with us and we will store them for future reordering or adjustments and assist with creation every step of the way.

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